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To have even a chance at a moonshot, you must first rethink the path to innovation.


An understanding of innovation as ‘adoption of new practices in a community’ that goes beyond the planned product & toward the greater solution that emerges through innovation.

Planned Pinnacle

It’s true that an organization needs to be focused on moving toward a planned product or solution.

New Opportunity

Smart leaders incorporate systems to allow for new exploration, understanding and knowledge creation.


Reevaluate the approach. Most leaders fail their hand-selected teams because they chart the course for innovation before anyone’s ever left on the journey.

In Their Words